Monthly Archive: March 2014

Turning Data into Profit at Caesars Palace

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When you walk into a casino today, with every slot machine pull and roll of the dice, owners are collecting more data points in what is already one of the richest environments for tracking customer behavior. By analyzing these treasure troves of customer data, casinos can knowledgeably deliver a personalized experience to each and every customer.

It wasn’t always this way though. Before the advent of loyalty programs, the average player came and went with barely a free gin and tonic to show for the visit. There was value being left, quite literally, on the table.

So how did Caesars Entertainment go from an enterprise where operating decisions were based on intuition and experience to one built on data, analytics, and experimentation?

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1 to 10,000: Scaling the Retail Supply Chain

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In just a little over two years, high-tech clothing startup Ministry of Supply grew from a single prototype to over 10,000 customers. By integrating the latest textile manufacturing and fabric advances into their products, Ministry of Supply pioneered the “Performance Professional” category of men’s dress wear. Although customers loved the products, to the tune of $429,276 and $204,601 on Kickstarter, Ministry of Supply quickly confronted the daunting challenge of scaling up their Supply Chain to deliver all of those cutting-edge garments.

So how does a new retail startup scale from one customer to over 10,000?

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